Kellogg Co. v. National Biscuit Co., 305 U.S. 111 (1938) p.82
SUBJECT
what is a trademark
RATIONAL
If you are going to challenge something on the descriptiveness, you do the following:
1.. check the definition of the product
2.. if the product can only be described using words that are in the proposed trademark, then the trademark will fail
Created on: Tuesday, January 18, 2000 at 17:51:42 (PST)